I was prompted to create three separate posters that followed the Plakatstil art style to promote a farmers market in a place of my choosing. I had to figure our the best way to make these posters individually appealing while also making sure they worked as a cohesive whole. I used color, font weight and imagery to create a balanced, eye-catching design for the three posters.
I began with sketching thumbnails of ideas for how the posters could be designed. I searched for different images of mountain ranges around Tennessee. I also researched popular activities in the area for inspiration.
When choosing a color palette for the posters, I went with fall colors due to the farmers market being set in the fall. To create the posters I used Illustrator and InDesign. I used Illustrator to create the graphics, such as the ribs, trout and mountains. I then used InDesign to assemble the EPS files into the full posters.
This project taught me how to plan out a series of images to convey a message to an audience. During the process of creating this project, I learned valuable skills on how to use Illustrator and InDesign together to create graphics.