Townsend Farmers Market Posters
17" x 11" each
For this project, I was prompted to create three separate posters to promote a farmers market in a place of my choice. The posters were to be following the Plakatstil design style.
The Design Challenge
What would be the best way to make these posters individually appealing while also working together as a cohesive whole?
A set of three, cohesive posters that form a whole through the use of color, font weight, and imagery.
The posters are individually balanced in terms of color and type. They are legible and eye-catching.
I began with sketching thumbnails of ideas for how the posters could be designed. I searched for different images of mountain ranges around Tennessee. I also researched different activity popular in the area for inspiration.
When choosing a color palette I decided to go with colors that resembled fall since the event would take place during the fall.
To create the posters I used Adobe Illustrator and InDesign. I used Illustrator to create the graphics, such as the ribs, trout, and mountains. I used InDesign to assemble the EPS files into the full posters.
This project taught me how to plan a series as a cohesive whole while also specifically designing the individual posters in order to convey the message of the poster.